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are arranged when two web sites agree to link to each other.Reciprocal links are also known as “link swaps”, “link exchanges” and “link partners”. Reciprocal links help you in two ways: Late in 2005, Google's Matt Cutts made it clear that it's possible to “overdo” reciprocal links.Getting good, solid, reciprocal links should be VERY SMALL PART of your links strategy, not your total marketing strategy.When ranking sites, the major search engines take into account the number and quality of the sites that link to you.

These are links from high page rank pages of quality related sites. This will give you the most bangs for your buck – or the most link juice for the effort you put in.Many SEO tactics have changed, others have been replaced.Some new methods have sprung up in places where obsolete ways of tweaking websites or building links have left a void. You create highly contentious and linkable killer content to get popular with users and the links push you in the search results, even if your keyword is mentioned just a few times. Recommendations by respectable websites still count but the simple fact that you are linked there often is worth more that the Page Rank that gets passed. If you want to add keywords to your page, try tags or even better folksonomy (tagging by many people collectively) to enrich your content in the visible content area.Persuading good quality, relevant sites to link to you can be tedious, time-consuming and frustrating.Here are some tips to increase your chances of success.

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